Provocative ideas to shape your digital strategy

Here’s a short summary of a talk I gave at Biglight’s Customer Experience Explored event in London.

I came up with the topic in an effort to provoke the audience into thinking differently about the intersection of customers and digital, particularly when Amazon’s presence in ┬áthe UK retail and e-commerce space is looming large.

Unfortunately not all of the talk was filmed, but to see the last 5 minutes of my performance, hop on over to YouTube.

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