IMAGE: Modern Toss
In “Escaping the Build Trap”, Melissa Perry presents a lively and cogent argument for a structured approach to building (digital) products, in order to deliver sustainable value for businesses and their customers.
That sentence only describes some of what Ms Perry explains in her relatively short and eminently easy-to-read book.
Continue reading “Escape the Build Trap? Yes. Silver bullet? No.”
Over the past 10-15 years, the practice of user experience within organisations has matured significantly. But why do some organisations get more benefit from UX than others?
The answer stems from how UX is positioned within the organisation, how the organisation measures the success of its investments, and how UX groups seek impact. Those who report having a high degree of impact behave differently to those with low impact.
Continue reading “Getting the most impact from user experience”
In this remarkably frank excerpt from a recent conference presentation, Justin Watts of Lloyds Banking Group (LinkedIn profile) explains how his organisation has adapted their digital transformation approach to solve real world problems. Continue reading “Solving real world problems “