Tag: innovation

Getting the most impact from user experience

Over the past 10-15 years, the practice of user experience within organisations has matured significantly. But why do some organisations get more benefit from UX than others?

The answer stems from how UX is positioned within the organisation, how the organisation measures the success of its investments, and how UX groups seek impact. Those who report having a high degree of impact behave differently to those with low impact.

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