Tag: innovation

Getting the most impact from user experience

Over the past 10-15 years, the practice of user experience within organisations has matured significantly. But why do some organisations get more benefit from UX than others?

The answer stems from how UX is positioned within the organisation, how the organisation measures the success of its investments, and how UX groups seek impact. Those who report having a high degree of impact behave differently to those with low impact.

Continue reading “Getting the most impact from user experience”

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Solving real world problems [video]

btcproblemsolving-630x420In this remarkably frank excerpt from a recent conference presentation, Justin Watts of Lloyds Banking Group (LinkedIn profile) explains how his organisation has adapted their digital transformation approach to solve real world problems. Continue reading “Solving real world problems “